Race of Arms: Responsible Psychoanalysis

After Sigmund Freud accidentally invented psychoanalysis in the late 19th century, the brain-stimulants in the 20th century rushed into the psychoanalytic technique; Oedipal complex in ‘wild-psychoanalysis’ chanced to increase the speed of light in both discourses.

In the 20th century, the breathtaking Seminar XVII, The Other Side of Psychoanalysis had ‘pushed’ forth the Freudian death drive concept finally to talk about it‘Political projects’, ‘theories of conspiracies’, ‘reforms’ moving periodically to the ethical abuse of power. Hence I have kindled the Race of Arms ‘sphinx’ behind the Pure Acid, I will again resound… the deep dive into Power of Language, given the digital opportunities to advance Grammatology. 

My presence is dull if only explicitly surviving by Lacanianism where memes (poetry) is all about love, and here, from the space-exploration epoch, nearly oracular tone comes in the soviet linguist and accentologist Vladislav Illich-Svitych.

Language is a ford through the river of time
It leads us to the dwelling of those gone ahead
But he does not arrive there
Who is afraid of deep water

Source: Nostraticist Vladislav Markovich Illich-Svitych

Personally, in my blog, I am still promoting the discrete study of Language, keeping in mind that the God of Akhenaten ought to have origins in what science and salvation beget some mercy. And to prove it wherever ‘the still waters run deep’ regardless of the “gross” academic attitude to the Ancient Egyptian legacy.


Jacques Lacan extraordinarily devoted to the term ‘psychosis’ considering the certain edge where the subject meets the Limits of Language and then anyhow Freudian uncanny if so may correct sharp ‘rendezvous’. 

Egyptian Pharaoh Akhenaten and Nefertiti
Contributor: Science History Images / Alamy Stock Photo

Many scholars can not bear such esthetics nor support the Amarna period and Akhenaten’s reforms. Simply saying, the cause made the Bible appealing to study and doing some compelling investigation.

So I will spit you out of my mouth, because you are only warm and not hot or cold.

You say, `I am rich and have many things. I need nothing.’ You do not know that you are in trouble and need help. You are poor. You are blind. And you have no clothes to wear.

Source: Revelation 3:16-18 Worldwide English (New Testament) (WE)

© 1969, 1971, 1996, 1998 by SOON Educational Publications

I will also participate in clarifying passage they “spit out” and yet not observe within extra dimension, another repeating.

But Moses did not follow these orders at all. Instead: “Moses said unto the judges of Israel, ‘Slay ye every one his men that were joined unto Baalpeor [the Moabite deity]’ ” (verse 5). Yahweh said to kill only the leaders in this instance, but Moses said to kill everyone that was joined unto Baalpeor. The way it turned out, though, neither Yahweh’s nor Moses’ plan was followed. This is what actually happened: “Behold, one of the children of Israel came and brought unto his brethren a Midianitish woman in the sight of Moses, and in the sight of all the congregation of the children of Israel, who were weeping before the door of the tabernacle of the congregation. When Phinehas… saw it, he rose up from among the congregation, and took a javelin in his hand; And he went after the man of Israel [her lover] into the tent, and thrust both of them through, the man of Israel, and the woman through her belly” (verses 6 and 7). This double murder made Yahweh so happy that he stopped killing everyone with another plague that had apparently been unfolding at the time. For we read in verses 8 and 9: “So the plague was stayed from the children of Israel. And those that died in the plague were twenty and four thousand.” Verses 10 and 11 confirm for us that this double murder did indeed divert Yahweh’s wrath away: “The Lord spoke unto Moses, saying, Thinehas hath turned my wrath away from the children of Israel, while he was zealous for my sake among them, that I consumed not the children of Israel in my jealousy.'” It is a good thing that Phinehas saved Israel from this plague that “only” killed 24,000. Just imagine how many more would have otherwise died if the full weight of the wrath of this loving god had been unleashed.

Source: What Is Wrong With the Bible? Paperback – September 3, 2018
by Charles Giuliani

Here I would like to correlate the ‘double espresso’ African joke, ‘depresso’, Zizekian coffee puns with an attempt to discern which the God Of Moses and God of Akhenaten. 

The Amarna storyline turns any disturbing ‘double murder’ to double guilt. Moreover, this is what Egyptian ‘scientific‘ mysterious disciplines were intoxicating to be acknowledged for Big Other.

Pure Acid: ☥


The symbol of Ankh inherited from Ancient Egypt used and abused at any sphere in post-modernity. And that’s not breaking news if it doesn’t seem unusual at first sight to encounter dark horses of pop-music in Nefertiti outfit. But first, Ankh tempted the Egyptologist researchers to scrutinise the origins and possible applications quite thoroughly. Well, the Internet helps it happen to be more entertaining than gruelling excavation below the Middle East sun. Here is the fat of Amazon search rendering full assistance.

What are we supposed to do

C’est une pratique de bavardage.
Aucun bavardage n’est sans risques.

Le moment de conclure (1977-1978)
Jacques Lacan

It’s a chat practice.
No chatter is safe.


Oui, we may safely conclude that Ankh resides as an engaging logo performing plug and play device for the psychoanalytic knowledge defined in best famous quotes by Indiana Jones of Psychoanalysis – Jacques Lacan.

Most psychoanalysts explain poetry by means of psychoanalysis;
for many years Lacan explained psychoanalysis by means of poetry. ‘The symptom is a metaphor.’
‘Desire is a metonymy.’

Rhetoric and Culture in Lacan (Literature, Culture, Theory) by Chaitin


Ok, it’s time to look up the scholarly definitions of
me-taphor and me-tonymy on dictionary.com.


noun: metaphor;
plural noun: metaphors

  •  a figure of speech in which a word or phrase is applied to an object or
    action to which it is not
    literally applicable.   

When we speak of gene maps and gene mapping, we use a cartographic metaphor

  • a thing regarded as representative or symbolic of something else.

The amounts of money being lost by the company were enough to make it a metaphor for an industry that was teetering


Late 15th century: from French métaphore, via Latin from Greek metaphora, from metapherein ‘to transfer’.


noun: metonymy;
plural noun: metonymies

  • the substitution of the name of an attribute or adjunct for that of the thing meant, for example suit for business executive,
    or the turf for horse racing.


Mid 16th century: via Latin from Greek metōnumia,
literally ‘change of name’.

Now that the love is gone

Beginning a narrative from pinpointing symbol as mentioned earlier and other its implicit embellished representations in Ancient Egyptian’s artifacts just to carry out durable materials for the sharp perception of the topological and mathematical concepts in a Lacanian approach. Furthermore, to clarify the reason why psychoanalysis as a talky practice has landed somehow in Western Europe, so far away from lonesome deserts and sandstorms.

Comparable to laser tag, a breathtaking game (should be noted it is played indoors or outdoors) the psychoanalytic method operates through metaphor as the scheduled offset point in a particular symptom to shoot correctly in sequences of metonymies continually.
Assuredly, it takes some time, but firmly enough psychoanalyst “lodges” pausing till these two poetic tropes tightly merged in a link. These hard chores repeated until the object petit a exposed through the practice of chit-chat (“Une pratique de Bavardage”).

So, when palaver cut and got straight to the aim number one, yeah, the speaking – last but not least, another symptom love is gone, the pain of a-ni-male being talked away, bye-bye, windup.

What does the fox say?

The psychoanalyst is a rhetor (rhêteur):
to continue equivocating
I would say that he ‘rhetifies’ (rhêtifie),
which implies that he rectifies.
The analyst is a rhetor, namely, that ‘rectus’,
a Latinword, equivocates with ‘rhêtification’.

Seminar 25 ‘The Moment to Conclude’ (tr. by Cormac Gallagher)

An example for dummies: two perpendicular textual lines, metaphor and metonymy, for a start, can be sketched on a plane as a crossword outline.

The intersection is the place for a catch.

In the literal illustration above, runs an uncomplicated blending for elementary psychoanalytic schooling, an image of bonding between the two lines to get them upright.

If you begin to feel overload,
you’ll begin to feel what we are saying.

Hive – Ultrasonic Sound
Source: Musixmatch

Indeed, the wacky terms such as ‘symptom’, ‘knowledge’, ‘object petit a’… may disturb some humble opinions on the previous skills of reading and understanding texts formed by schoolhouse methods.

Goind forward may not be the answer…

Maybe I should go back

Hive – Ultrasonic Sound
Source: Musixmatch

So you wanna play with magic

Back on track, Ankh may be operated as a basic element for constructing another symbol equally vital for the world’s perception in Ancient Egypt – the Eye of Ra (or Horus).

The Eye of Ra can be equated with the disk of the sun, with the cobras coiled around the disk, and with the white and red crowns of Upper and Lower Egypt.
From Wikimedia Commons, the free media repository

To discern the system of symbols in Ancient Egyptian past, any portion of wild imagination may help.

Actually, at a closer look, in a direct sense, it is a smart shadow play implied to construct the Eye of Ra’a leaning on the walls. Some particular angle needed depending on the time of day or night also the place of observer matters.

What if some play with black magic practised right now?

Put down to the cauldron the essential parts.

Snake + Disk(s) + Ankh = ?

Extremely amusing to construct these simple rearrangements.
Just like an educational game for kids 3+.

Limestone walls of former glory had clearly captured this flat beat twice: a smaller ball goes to the noose of Ankh, the bigger one to the bird’s body, well-shaped. The visible result is the same – an obtained image of the eye(s) where advanced representations turn later into the Eye of Horus or Eye of Ra’a ahead.

From Lacanian discourse,
these balls redirect to the regal fundamentals of pop-psychoanalysis:
Big Other
(accordingly the Big ball placed in the body)
Little Other in the tiny hole.

Alright, the big fat question brought on the introduced logical chains of analysis evaluated in this long-read post of unrelenting steel of my b-itchy blade: “Why?”.

The psychoanalysis is in the deep shit.

Worldwide crisis

The crisis of social, economic, political thoughts comes along with the rapid global changes ensued in unwanted complications.
Just a brief dive into Search in Google Books for bureaucratic complacency stats.

It transpires that no one gives a flying bug on the psychoanalytic basics referred to ‘metonymy’ or ‘metaphor’ turning page by page in a comfortable position.

One tries to say the truth. One tries to say the truth, but that is not easy because there are great obstacles to saying the truth, even if only because one makes mistakes in the choice of words.

Seminar 25 ‘The Moment to Conclude’ (tr. by Cormac Gallagher)

Saying the ‘truth’ … is impossible, ditto.
A well-known fact that the truth is out there if one’s looking for the signals and proofs. The truth is written on the walls. Moreover, the knowledge(s) scribed, printed, rewritten everywhere

Picture: collectors.com

Martyr of Coca

Oh my God, what have I done?

(Do it again)

All I wanted was a little fun

(Do it again)

Got a brain like bubblegum

(Do it again)

Blowing up my cranium

(Do it again)

Do It Again The Chemical Brothers

The fundamental law of every psychoanalytic 101 lectures: the figure of Sigmund Freud equals a Real Father of Psychoanalysis; he suffered extreme pain of being enough to be assisted to leave cruel world . His relatives witnessed the cultural aftershock and similarly got into troubles.

A risky one prime psychoanalyst could have died from an overdose triggered by the previously unheard-of white substance he originally dedicated his pioneer works written on and on cocaine indisputably.

The drug, though isolated from coca leaves in the year 1859-1860, was hardly known. Those scientists that were acquainted with it generally considered it worthless and at the same time dangerous. Rumors of its benefits were believed to be based on superstitions of wretched Peruvian Indians, accepted by gullible travelers.


Siegfried Bernfeld, Ph.D.

Freud praised his experience in a little magazine but then realised his mates die and go insane, mentally deteriorated atmosphere tentacles his genuine intentions to help. Complete fuckup. What a catastrophe for the amateurish explorer to see the opposite results of academic misfortune although he sweetened his eccentric actions in 6 kids. That’s a number to stop the blow ultimately and realise the financial slump is going to collapse conjugal life. More money to support the family needed and the right name of his medical and scientific ground not to be besmirched. But worst is yet to come.

snuff said

Cocaine makes the trash talk last forever, lustful and depraved sensations combined with the dull situations, and finally, dirty fantasies, the excruciating pain of gazing abrupt visions then ejected bizarre myths about Oedipal complex remastered.

The refuse to concede the defeat plus survival horror pushed a zealous decision to formulate existential eye-patches as the initial plan for efficient succour: Freud raised a pen like a phoenix. The next discovery he treated carefully as a great gentleman, truly matured Victorian age person from Austria. He declaimed once again his invention as the new approach to cure many hopeless patients through private conversations where emotional prompting are allowed and not resolved as something shameful to share. More importantly, no pills prescribed.

a purpose of this website

is dedicated to all the ravers in the nation

Nowadays, psychoanalysis has acquainted the vanilla fragrance of disturbing experimental elements, mathematics and other funky beats. Creepy details unveiled for internet community create extra tasks to keep the lyrical fight on and stay chill, sharp enough to cut the head off from the therapeutic indulgence wrapped in lame Jungian niceties pour idiots.

Le rêve est une métaphore.

Jacques Lacan – Séminaire 6 , Le Desir 1958-1959
“The future..? – Its the future!”

Years of scientific rebellion and quick access to the future is not a big science at all. The practice is now, which is knowledge, the only way to fly.

00:34 And techno has somehow a different message. More for the future. To prepare us for the future.             
00:46 We dont send a lot of pattern, or something! We dont do big promotion. No advertise.             
00:52 It runs on mouth-propaganda.. Very undergroundly. 

The best promo of psychoanalytic practice is comparable to the old-school Rave parties – it is all up to you whether go headbanging this way or not.

Prior to the commercialization of the rave scene, when large legal venues became the norm for these events, the location of the rave was kept secret until the night of the event, usually being communicated through answering machine messages,[26] mobile messaging, secret flyers, and websites.

Rave, From Wikipedia, the free encyclopedia

The website is able to function as an online mind-blowing business card. A rambling guest visit may present some bonus tracks on psychoanalytic knowledge given away then finally a bit of a chance to think it all over and a slight jump-start the existential rave for the soul.

“With diesel power comes more diesel power”

Psychoanalysis 101

There is no significant fun without music videos in HD quality at good load speed and, that’s a quintessential part of this – some captivating critical reviews below to give a lazy smile or erupt a burst of laughter hitting a subscribe&share button. Here goes the winsome YouTube service where the comment section sometimes is more entertaining than the original content. A long-awaited function lately introduced allowing YouTube-rs to leave a reply to comment, so the grand maze of opinions complement each other, scrolling the page sometimes as infinitely as a requested video in 10-hour version on auto-play. YouTube style of having your say is like a downgraded Reddit for amateurs.

If you’re having girl problems I feel bad for you son

I got ninety nine problems but a bitch ain’t one

Source: LyricFind
Songwriters: Tracy Lauren Marrow / Norman Landsberg / Felix Pappalardi / Rick Rubin / Leslie Weinstein / John Ventura / Shawn Carter
99 Problems lyrics © Warner/Chappell Music, Inc, Universal Music Publishing Group, Spirit Music Group, Kobalt Music Publishing Ltd., Reach Music Publishing

As expected, the comment section is full of recreational meme users who would presumably turn a problem instantly to a witticism on any subject matter — Internet-Warriors of anti-censorship have come for action.

So what about


The fascinating history of the meme explored by professor Richard Clay (Picture: Meme Generator)

Memes constitute a vital part of daily communication to survive in digitalized routine and will likely to progressively spread the latest trends on the Merriam-Webster dictionary.

Merriam-Webster 2016 Word-of-the-Year: “Fuuuuuuuuuuck”, – Alice Moran

But top-rated and cringey word references best inhabited on Urban-Dictionary, the dark side of professional demeanour at fast searching to get the profound meaning at a glance.

Memes are

The cure of depression

“Memes cured my depression

its not a word, its a lifestyle.

The real reason why most high schoolers don’t chug a gallon of bleach when they get home.

Memes are a lifestyle and art used by teens and adults who are willing to actually live a life that doesn’t include depression. Technically the main reason half the world has not committed die.

Memes are jokes that need to:

1. Be a way of life for anyone who owns technology. It gives laughter and joy to the viewers.

2. Expire after 2 days

There are endless definitions discovered and to be continued.

One word for another, such is the formula of metaphor, and if you are a poet, you will produce, to make it a game, a continuous stream, even a dazzling fabric of metaphors.

L’instance de la lettre dans l’inconscient ou la raison depuis Freud 
Par Jacques Lacan
(via Google Translate)

Meme-raised generations show up as the confused poets of nowadays.

Shifted to the office-settled jobs, today the working class use the web platforms as weapons of time-destruction, send-a-friend post to win over the depressive thoughts, they graciously struggle with anxiety in umpteen guilty pleasures watching the blue screens. Behind the positive attitude in everyday meme and viral videos, like-button clicker subjects exemplified in the topological structure also in a “poem with bass”, “best internal conflict song”.

“Massively underrated track
A two-dimensional representation of the Klein bottle immersed in three-dimensional space

From Wikimedia Commons, the free media repository


I against I,

flesh of my flesh,

and mind of my mind,

two of a kind but one won’t survive,

my images reflect in the enemies eye,

and his images reflect in mine the same time,

I-ya, I-ya,

I against I, flesh of my flesh,

and mind of my mind,

two of a kind but one won’t survive,

Source: LyricFind
Songwriters: Neil Davidge / Robert Del Naja / Grantley Marshall / Dante Smith
I Against I lyrics © Sony/ATV Music Publishing LLC, Universal Music Publishing Group

Oh yeah, this is most beloved in a topological branch of progressive Lacanian Studies – meet the Klein’s bottle.

All Saints: Masters of Hardcore

Psychoanalysis, remastered, encored une fois

A hero of Frenchcore, Jacques Lacan, was engrossed in the studies of ‘sanctity’ which paved the way to narratives on enjoyment at Catholic worship services, well, in simple terms, Western Culture in general.

But for the HADEWIJCH in question,  for Saint Therese, finally let’s say  the word … and then besides you have to go to look in some church in Rome  the statue of BERNIN – to understand right away  … well what:

 she enjoys, there is no doubt!

Encore 1972 – 1973 (via GoogleTranslate)
Christian Enjoyments are all about feelings

Additionally, these obsessive, best cold served customs have diminished to slogans ‘Enjoy’, ‘Real’ then later remastered the uncomplicated version as it should be more apparent for devoted Coca Cola consumers to ‘Make it Real’ entirely have afflicted the global village.

The Zizek’s Side of Enjoyment

Just wow, it is fantastic to observe an incredibly prevalent tendency to discuss films (mostly art-house, aha), and occasionally some bestselling novels – all the excellent products of modernity among the experts, philosophers, wanna-be intellectuals performing with successful tools utilized nearly like a professional orison to empower the Lacanian Trinity: Real, Symbolic, Imaginary.

Most respected comrade, circulated through social pro-left media, a perverted puppet for communists, still declaiming head, Slavoj Zizek has become a mild example of a surplus-enjoyment abuser.

All saints, shine

A saint person genuinely believes they can solely speak for any God blessed topics and change the world for the better; the deeds are for the public good. In effect, an individual, a subject of the speech, chiefly articulated. Gradually here goes the cumulative loss of body control, depression, transgressions to corrupted condition… Faithless we, conclude that these subject-ruining upshots come as one unmanageable logic applied to the physical world which prompts the challenging task to be consistently enthusiastic and stay active on the move all day as freshly canonised Mother Theresa did in third countries. Besides, each non-profit charity organisations stumble upon the local outrage mixed with ignorance towards its legitimate members.

‘These arms lack a purpose
Flappin’ like a humming bird’

In the perestroika period, back in USSR, Tetris plays you, so, for illustration, let’s pick up an active protestant way to express the sublime logic of ‘self’ seen in The Church of Jesus Christ of Latter-day Saints, the Great Maker vocalises you to utter some sayings in the name of Saviour. Once again, addressed for dummies stuck in history lessons, it is easier to explain the psychoanalytic foundation in the fashion of dunking some ancient Egyptian myths into strong-brewed Lacanian apparatus: Creator Ra’a articulates you which is impossible to deal in real life.

C’est impossible.

the bird is the word, so Creator Can’t Speak
may echo the ‘birb’ instead

Holy Martyrs of Love, therefore they are exclusively called Martyrs in this spiritual sense, appear to be extremely radical Masters of the Faith. They did hard duties – showing that the Creator is real (some particular actions not for the faint of heart). Yes, Martyrs suffered for us, so we do not need, honestly, to follow blindly those uncommonly long hard roads to witness real names and feats, encountered in theological manuscripts written by Saints and Doctors of the Church. They practised risky elements of Love, then some reflections of it further stayed on the icons, coverings of temples’ walls.

Vater unser, the Father never to be seen

Faces of various emotional specter displayed in the late period of Christianity, realistically sculptured angels, stained glass, vivid frescoes, gleaming altars – there are no limits for enjoyment. Symptoms, immense cosmos of flags on the suffering flesh curled into a knot of pain.
And at the present time, they are celebs, Sufferers of Screen-land. American Hollywood is an asylum for innovative personages.

No limit for any enjoyment, when the One is the 2

Walking on the great minds is dangerous, the books may seduce, corrupt the lives and even great nations too.
Not a post-structural shock that the text is everywhere now, and that’s why psychoanalytic knowledge may profit from University discourse. For a start, the Matrix movie is a brilliant piece of art to lacanyze the splendid script of Chemical Sisters.

I won’t lie to you, Neo. Every single man or woman who has stood their ground, everyone who has fought an agent has died.But where they have failed, you will succeed.


Anxiety doesn’t lie,

In the psychoanalytic construction scene, surely, you will, moreover are obliged to fucking succeed otherwise you are stupid therapist normie, but most martyrs of post-modernity will stay entangled with symptoms although very productive if carefully dressed, treated a little bit gently then.

He thought he was going insane, so he turned to undergo analysis with none other than his good friend, Jacques Lacan. Sartre said the two of them together concluded that the crabs were symbolic of his fear of loneliness.

9 Insane Stories from The Lives of Famous Existentialists, – Zachary Siegel
nuff said

There are symptoms not to be overexposed, many analysands are saints nowadays. Okay, fine, some pain still remains for the martyr of art. Don’t touch the existential wound too much as Lacan did with the drugged subject.

Parlar adelante

Talks on the futuristic topics are addictive activities. You’ve got to move on and may never look behind the explosions. Everybody in the place be cool from the desk till dawn.

The World Association of Psychoanalysis (WAP) was launched at the initiative of Jacques-Alain Miller in Buenos Aires on 3 January 1992. It was declared in Paris, four days later, on 7 January.[1] Its statutes[2] are modelled on Jacques Lacan‘s “Founding Act”[3] and adopt the principles outlined in his “Proposition” on the Pass.


Oh, the Spanish language is melodic, still chills on this classic trance song.

No doubt, Jacques Lacan had an unshakable interest in Oedipal stuff. Sincere attachments he must have had at the life-long analytical commitment.
His old-school approach implies to go back and track down the bloody roots of that massive cause in his unblemished raving attempts.

The sweet seminar №17 denotes a beautiful throw for the future addressed mostly to his good fellas in the field. The touching passage has an aim to level up the jilted psychoanalysts for a vital next step in the knowledge if one can’t stop his rave on the moving forward and won’t stop.

The Seminar XVII, The Other Side of Psychoanalysis is to be transmitted anyway now thanks to enjoyable online tools.

drop the base

Anyway, it didn’t happen.

Then the Oedipus question is intact.

So I’m going to make some opening remarks, because you see I…

we really have to hammer this thing out, because

this is not a story that can be retracted.

L’ envers de la psychanalyse 1969 – 1970 (via Google Translate)

Alright, it is the Hammer time to touch this Oedipal topic.

A screenshot from The Prodigy – No Good (Start The Dance) (Official Video)

Extra-thick double cream asks phy

Double, double, toil and trouble.
Fire burn and cauldron bubble.
Double, double, toil and trouble.
Something wicked this way comes!

Source: LyricFind
Songwriters: Robin Crow / Linsey Williams
Double Trouble lyrics © Universal Music Publishing Group, Warner/Chappell Music, Inc

Some Redditor guy questions modern social thinking way more accurate than every member of IPA on congress explaining the click-bait themes on the Feminine, Intimacy passionately trapped in the web of Psycho-therapeutic tools.
It sounds most romantic for certified specialists while facing the severe challenges on Oedipal complex now migrated far to the Asia-Pacific region as a perception of events moves backwards the progressive attitudes in Lacanian Studies.
As for the Reddit community, it is not a big deal if the answer comes straight to the point below the post.

In short I am wondering what the significance of this point is. For those who are not aware, it is this joke: https://www.youtube.com/watch?v=wmJVsaxoQSw To begin this inquiry then, I wan to point out this talk with Stephen Grosz, (https://www.youtube.com/watch?v=XniIQaL1b8k) where Zizek says that the point the “joke” is precisely what brain sciences like Cognitive Science, don’t get (I would maybe even extend this to computer sciences and AI). He argues that even when coffee without milk is materially the same as coffee without cream, it is nonetheless ideally different. He argues that the negation (what you don’t get) is not the same and hence you don’t get the same coffee.
What I hope someone can explain to me is why it matters that they are ideally different when the customer still gets the same coffee they wanted. One move I can think of that Zizek may agree on is that the customer precisely wanted the coffee without cream rather than just simply black coffee. That is, the negation of “no cream” is part of the desire. So in fact, the customer does not get what they want because what they got was short of what they wanted. Does this then mean that brain sciences are not able to arrive at what humans really desire. I think this maybe the reason why they stress psychoanalysis’ importance today.


In recurrent Zizek’s coffee-cream joke well-educated audience gives the giggling response ahead of his last words precisely dropping the bass of applause like the cherry topping to a vanilla flavored world-wide consumed beverage in excellent espresso machine while he is still speaking at some intellectual conference turning his critical attempts to explain the ‘ideology’ into le bavardage. And so on and so on, the sense stays behind the curtains. Sure, it is easier to chuckle over this lack of understanding Hegelian’s double negation and take a quick stop in a coffeehouse where two-tailed marine creature labelled on customers’ honest cups of good aroma coffee nicely served to indulge taste buds in the homely atmosphere. The cute signature penned in haste by friendly barista would make the purchase uniquely delightful, or it may insult unintentionally leaving an indelible impression if one’s name misspelled as ‘vagina’ including any cost-effective excuse for special client treatment with a slightly deprecating innocent smile.